Campaign
/
Creative Direction
/
Photography
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4
)
/ About the project
The Adidas x Winnipeg Jets launched the 2022 Reverse Retro jersey which featured a design that paid homage to 1990’s Jets 1.0 logo. The objective was to create digital and print collateral for the campaign including photography, cinematography, and digital content.
The shoot featured Winnipeg Jets forward Nikolaj Ehlers who modeled the jersey on set. This project successfully blended current Jets branding with a nostalgic twist — including details such as flash photography, BTS style filming, and original arena seats from the Jets 1.0 Winnipeg Arena.
/ Credits
Client:
Winnipeg Jets
Creative Director:
Caleb Snider
Editor:
Caleb Snider
Photographer:
Andrew Mahon
Cinematographer:
Mike Peters
/ Year
2022
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